In Japan they have a word for absurd inventions The phrase was invented by a chap called Kenji Kawakami and normally applies to items for daily use like the Baby Mop. Put the little one to work whilst they play and wait for the knock from Social Services.

Via Weird Asia News

More behind the scenes.

Mumpreneur Lynda Harding created ‘easidream’ after she had trouble getting her youngest off to sleep. She’s been mentored by Forner Dragon, the Entrepreneur Rachel Elnaugh. We caught up with them both at The London Baby Show.

easidream website

We caught up with Rentabuggy at the Baby Show, London. A neat little idea if you want a high end pram for rent or are travelling and don’t want the hassle of taking one with you.

KidSoup caught up with Prima Baby Editor, Elaine Griffiths at the Baby Show, Birmingham where. The Prima team were on the look out for the face of next years Baby Show. The winner will appear on billboards and in show advertising. The lucky Baby also bags a modelling contract with Urban Angels.

This interview has some useful tips if you think your Baby has modelling potential. (Don’t we all!)

Entires are still open until the end of November 2009 via the babyexpert.com website.

Useful links from this episode:
Baby Expert
The Baby Show

KidSoup went along to the Mothers and Baby screening at The Lexi Cinema, London held every Monday at 11am.

They show a great range of current films and thankfully no sign of Cinderella 3. The staff are understanding and listen to any requests for the volume of the cinema sound system to be lowered to protect young ears. They can even revert to subtitles during the naughty bits – very interactive!

Check out this dancing Daddy and his tango Twins.