War Games?

Posted on: July 20, 2009
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What do you make of the latest Ad campaign for Matchbox? Young Warriors is a new ad campaign for Mattel Asia Pacific’s Matchbox brand. Created by Ogilvy & Mather Singapore, it depicts children in warzone scenes. Hot on the heels of the launch of HM Armed Forces Action figures which caused a bit of a hoo ha this new campaign is bound to ruffle a few feathers.

More behind the scenes.

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