Stand at Attention! In this Episode we look back at the golden oldie of Action Figures GI Joe and go to the launch of HM Armed Forces Branded figures at RAF Northolt.

Whilst many praised the quality of the products, the launch did cause a bit of a stir in the mainstream UK Press, the main points of debate were:

1. Is it right to encourage Kids to role play with gun toting figures when violence amongst youngsters is a growing cause for concern?

2. Why don’t the figures represent ethnic minorities or female service personnel in the Armed Forces?

Whilst we thought the scale of the launch was interesting and the mix of real life Army personnel and Action Figures made for fantastic visuals –  we did put these questions to the people in the know.

On point Number 1, we are old enough to fondly remember playing with the Classic Action Man range and we can confirm we didn’t turn into a real life Rambo.

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Useful Links: Character-Online, Hamleys



3 Responses to “#7 – Launch of HM Armed Forces Action Figures”

  1. Aidan Preston Says:
    May 18th, 2009 at 9:11 am

    They should make a pilot helmet for kids??????

  2. jazz Says:
    May 31st, 2009 at 4:21 pm

    I’m ex army, looks like these figures have better kit than we did!

  3. War Games? | kidsoup.tv Says:
    November 9th, 2009 at 7:03 pm

    [...] & Mather Singapore, it depicts children in warzone scenes. Hot on the heels of the launch of HM Armed Forces Action figures which caused a bit of a hoo ha this new campaign is bound to ruffle a few [...]

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